6 Tips For Effective Product Research
Whether you’re researching your first or fifth product, keep these product research tips in mind.
1.Follow consumer trend publications
Consumer trend publications can expose you to new products and industries. They also help you stay up to date on the latest trends to remain competitive. And discover new product opportunities. One free platform to follow is Google Trends. Google Trends is the largest trend community. You can find trends for anything on this site, including beauty, fashion, culture, luxury, and more.
For example, you can input Pet supplies as below, this word everyday search amount is very large, you could turn this into a business idea and start study more detail.
2. Find bestsellers on Amazon
Amazon is one of the largest consumer marketplaces in the world. You’ll for sure find thousands of product ideas the minute you land on the site. But it’s easy to get lost in all the products and ads if you don’t have a plan.
To speed up the process, go straight to Amazon’s bestsellers list. You can find profitable products from any category, from toys and games to patio, lawn and garden, and more. All products on the list are based on sales and updated hourly. So you’ll never run out of product ideas for your business.
If you want more detailed information about products on Amazon, you can use a product research tool like Jungle Scout.
You can easily search from any product by keyword, category, or custom filter with the brand’s product database. There is a searchable catalog with over 475 million products from Amazon. Or test product ideas in seconds with its Chrome extension. All this can give you ideas for winning products, whether you’re an Amazon seller or run an online store.
You can also look at a few different factors when doing Amazon product research:
- Product listing reviews
- Who is spending on ads
- Product variants
- What product bundles exist
3. Browse social curation sites
Image curation sites can be a rich source for finding product ideas. Just by looking at likes and trending photos, you can get a sense of market demand for a specific product or niche.
A few sites to check out include:
Pinterest, the largest visual discovery engine and curation site
We Heart It, for fashion and beauty product discovery
Dudepins, for discovering and buying products for men
Fancy, for unique collections, from home decor to art to clothing
Wanelo, a digital mall with over 12 million products people can discover and buy
4. Evaluate B2B wholesale marketplaces
B2B wholesale marketplaces are a gold mine for finding new product ideas straight from the source. These sites will expose you to thousands of potential product ideas to sell. If you end up liking a product, you can buy it right away.
Two sources you’ll want to check first are Alibaba and AliExpress. They are marketplaces that connect you to manufacturers from Asia. They have hundreds of thousands of products to explore. You can find almost anything.
Alibaba is for B2B transactions. So if you want to order large quantities of a product directly from manufacturers, you’d use Alibaba.
AliExpress is available to everyone. If you want to test a product, you can order in small batches from AliExpress.
5. Observe niche forums
Industry and niche forms are another way to discover new products to sell. They are also a good place to connect with potential customers shared experiences. And to discuss relevant topics with them.
Some niches, like gaming, have active online communities. For example, if you wanted to do product research, you could head to websites like GameFAQs or NeoGAF to observe discussions around video games.
There’s also Reddit, which is the forum of all forums. You can find communities within Reddit for any topic, like tech, culture, and environment. There are over 2.2 million subreddits, also known as communities. The people come together to talk about different topics related to the community’s title.
And if you’re still not finding any forums around your niche, try searching Google. Type your niche + forum into the search bar and see what results come up.
6. Ask your own customers
One of the best ways to get product ideas is from your own customers. You can send an email to your customer base and ask for their feedback on a few product ideas you have in mind.
Take note of the below tips
- Keep it short, best under 100 words
- Give something back, a small discount, a $20 coupon, etc.
- Use illustrations, if possible
Sourcing Product Easy company established in 2008, based in Shenzhen city. As a professional China sourcing agent, we buy good products for customers. Over the past 10 years, we have visited more than 1000 factories throughout China. We have huge factories resources and logistic networks. We are good at consumer electronics, shapewear, hardware, etc. . We can provide customized products or print on demand also. We own a fulfillment center in China, provide a one-stop Shopify dropshipping solution.
