How to build a powerful Shopify product page?
The product page is the point of the user journey for cross-border e-commerce. A good product detail page can “convince” potential customers to make a purchase decision. Let’s take a look at the functions of the Shopify product details page and related cases to help you design an excellent and powerful product details page.
Customized product details page
You can fully customize the product details page in Shopify to provide customers with an engaging experience. On the DreameShopify brand website, we use fully customized product detail pages to showcase the unique selling points (USP) of its flagship products. Dreame’s products emphasize lifestyle and advanced technology: the design of the sense of life can resonate with buyers; at the same time, the technological sense of the page can attract customers who pay attention to innovation and technical specifications.
The interactive design and product videos on the page highlight the advantages and innovative features of the product. Parallax scrolling can also increase the depth and dynamics of the page, thereby attracting customers to have a deeper understanding of product details. In addition, placing the call to action button (CTA) in an appropriate and conspicuous position can also help increase conversion rates.
A customized product detail page can provide a more realistic experience, resonate with customers, and make the product detail page more attractive. In the case of limited technology and resources, you can also refer to the following methods to easily and quickly create an effective Shopify product detail page:
1. Add organ style or label design to display product information
Use the organ or label design to clearly display more detailed information. Customers can quickly find specific product information, such as descriptions, instructions, functions, specifications, shipping and returns, materials, ingredients, etc., by clicking on the relevant options.
Example: Rocky Mountain Soap Company has added a product menu to facilitate customers to view detailed information about the product’s ingredients, instructions, and transportation.
2. Add swatches (can be used for clothing products)
When your product has different color options, you can create different color palettes to facilitate users to view different colors and provide customers with a more complete and intuitive buyer experience.
Example: 22 Factor has added color palettes and size options to the product, making the product easy to view, browse, and purchase.
3. Add social media buttons
Social media buttons make it easy to share products. According to your business and audience, choose the right social media channels, such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, etc., and add the share button to the product detail page, and use the power of social media to attract more traffic and increase interaction.
Eg: 49th Parallel Coffee Roasters added Facebook, Twitter, LinkedIn, and Pinterest share buttons on the product detail page to encourage visitors to share their products on social media.
4. Add sales channels
Multi-channel sales provide customers with multiple platforms to buy your products. You can add sales channels such as Amazon, Etsy, or eBay to your Shopify store.
Example: Dream adds Amazon (Amazon) to the Shopify store to provide customers with a seamless user experience and boost sales.
5. Add comment function
Adding a comment function on the product detail page increases the interaction with customers for the store. This can also increase customer confidence in the product and increase the purchase conversion rate.
Example: Elegant Beauty adds a product review function to get customer reviews. Customers can share their afterthoughts through multiple channels and upload photos.
6. Provide relevant product suggestions
Providing your customers with relevant product recommendations is a good way to increase the AOV. Recommend products to users based on their purchase history, product details and types. There are many tools on the market, such as Bold Brain, which use machine learning to recommend products more accurately.
Eg: Jouer recommends personalized music cards to customers based on the products they choose, encouraging them to buy more products.
7. Use Metafields to add unique content
You can use meta fields on pages such as products, product catalogs, blogs, etc. to display more useful information.
Eg: Ziinlife uses meta-fields to display more unique details of the product on the product detail page, such as materials, design, delivery, and installation details.
Sourcing Product Easy company established in 2008, based in Shenzhen city. As a professional China sourcing agent, we buy good products for customers. Over the past 10 years, we have visited more than 1000 factories throughout China. We have huge factories resources and logistic networks. We are good at consumer electronics, shapewear, hardware, etc. . We can provide customized products or print on demand also. We own a fulfillment center in China, provide a one-stop Shopify dropshipping solution.
